Optimizing Your Therapist Profile To Attract New Clients
Your profile is your potential clients’ first impression of you. As a result of over 20 years of experience and testing, we recommend you use the following guidelines while creating your profile.
Your profile picture is the first thing a potential client sees. Choose an image of yourself that you feel presents yourself to your satisfaction, and also transmits the image you want potential clients to have of you.
Next in the line of importance is your “About me” section. Write a short “About Me” of two or three paragraphs. You want to speak to potential clients in the first person for best results, i.e. “I can help you with your issues because I have over 10 years of experience in Relationship Counseling.” “Over the last 5 years, I have helped dozens of my clients overcome Post Traumatic Stress Disorder.”
Finally, include a “call to action”. It is important to tell your potential client what to do next. Include language such as “I look forward to helping you, take the next step by using my “Ask A Question” service, and let me know a little about yourself and what you’re going through.” or “I’m looking forward to helping you move forward, click “Book A Session” and schedule a time to meet with me now.”
Video tends to accelerate the process of connecting a potential client to you. MyTherapyNet.com allows you to upload a video introduction. You don’t need a professional camera crew to shoot a video. In fact, as long as your message is on point, you can shoot the video yourself using your smartphone.
What to include in a video
Making a video is easy and quick, but you should follow the process that’s been time-tested to convert viewers to customers.
Introduce yourself by name and your license.
Briefly explain your experience in counseling in a way that you believe is engaging.
Briefly assert that you are able to help them with their issues.
“Call To Action”. Make sure to tell your potential client to take action. You must not shy away from telling your potential client what to do next. They need to understand that the best thing they can do for themselves is to reach out to you for help. Make sure to end your video with something like, “I’m ready to help you, reach out to me through “Ask A Question” and I’ll get back to you with my recommendation for you.”
Try to keep your entire video under 3 minutes. And if it’s shorter, that’s fine too. As long as you state your name and license number, tell them you can help them, and tell them to reach out to you, you’re done. That can be as short as 15 to 20 seconds.
It is important to consider your profile an “advertisement” to be compliant with the legal and ethical requirements of advertising for therapists. Therefore, it is a good idea to include the following information:
1. Your full name, as filed with the Board; and
2. Your license or registration number; and
3. Your complete title, or an abbreviation deemed acceptable by the Board.
Next, include your office location, city and state. Some clients will want the option of meeting you in your office, so it’s important to provide this information as well.
Complete Your Profile, Get FREE Advertising From Us!
Once you believe you have your profile created to your satisfaction, please email us, and we will review it. Once it meets our recommendations, we will put you into our Advertising queue and give you FREE advertising!
Please let us know if you have any questions, feel free to CLICK HERE to contact us.